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Social Media Conference NW PDF Print E-mail
Written by Matthew Dunn   
Tuesday, 02 September 2008 16:33

Aaron Booker of Social Pastures set up a short "video blog" interview on the upcoming Social Media Conference NW. This conference is packing massively targeted information about marketing in the network economy into two days - a can't-miss event. (My inside sources tell me the conference is nearly sold out...hint hint...)

 


Matthew Dunn on Social Media Conference NW from Aaron Booker on Vimeo.
 

Strategy • Technology • IP • Digital Marketing

We help clients change and adapt to a technology-driven global marketplace. Some businesses need help with internal change - product, organization, technology or even culture. Some need help with external changes - shifts in markets or customers, industry upheavals, disruptions in business fields or pressure from competitors. Most businesses face both - flying the plane while replacing the wings.

That's what we help with; we're "Change Architects."

Socratech addresses a broad range of issues, including:

The range is broad because our clients' challenges - YOUR challenges - don't fit neatly in one box. Successful strategic-level changes require attention to all of these areas, in at least some measure.

Look at it this way: a good architect has to understand structural engineering, construction, zoning and codes. They have to keep in mind that people are going to inhabit and use the place - along with heating, electricity, telephones and more. And ideally, they balance all of that without losing sight of creating something beautiful, distinctive and valuable.

Change Architecture requires the same kind of breadth. Socratech started in 1997 helping businesses adapt to the Web. Since then, we've evolved, broadened and added more experience to the team. Now it's about helping businesses adapt to the Network Economy, with all that entails.

 

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